Eyewear Market in Germany
Eyeglasses, spectacle frames, opticians
In recent years the number of spectacle wearers in Germany has been stable at 43.4 mil. People remained. This figure represents 53.7% of the German population in 2014. The market for frames, glasses and corrections amounts to € 5.2 billion and is growing steadily. The eyewear market, on which the Top5 manufacturers of spectacle lenses account for 90 percent of sales, is characterized by a strong and rising self-payer share. The three largest German optics chains, Fielmann, Apollo and Pro Optik, occupy an important role as sales channel, which together account for a market share of 12 percent of the approximately 12,000 specialized stores.
The Qnidos Deutsche Health Intelligence Study provides managers of manufacturers and opticians with a comprehensive overview of the market sizes of the individual product types, the distribution (market shares of the manufacturers and the opticians' shops) and the latest competition developments.
In addition, the report provides information on the strategic decisions of the competition through the presentation of the most important market participants (competition profiles).
Furthermore, the following questions are clarified in the study.
How many opticians are there in Germany? How will the market share of the optical industry develop?
What development has the number of spectacle wearers taken? Which preferences exist?
What proportion of the costs is reimbursed by the GKV?
How is the stationary range characterized (glass types, frame material, etc.)?
How large are the individual market segments (frames, spectacle lenses)?
Which manufacturers use which product areas?
What distribution channels exist and how will they develop in the coming years?
Which market entry barriers play an important role?